![LEGO Brand Value Highest At $6.5B, More Than the Rest Top 10 Toy Brands Combined | News | FOCUS ON Business - Created by Pro Progressio LEGO Brand Value Highest At $6.5B, More Than the Rest Top 10 Toy Brands Combined | News | FOCUS ON Business - Created by Pro Progressio](https://focusonbusiness.eu/en/userfiles/image/aktualnosci/2020/12_grudzien/16/lego-chart.png)
LEGO Brand Value Highest At $6.5B, More Than the Rest Top 10 Toy Brands Combined | News | FOCUS ON Business - Created by Pro Progressio
Genuine Impact on X: "LEGO reported a 17% increase in sales in 2022, significantly outpacing the toy market. Growth was driven by strong demand for the company's portfolio, retailer partnerships, a robust
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Strategy: Licensing with a dominant indirect competitor is smarter than trying to compete head-to-head in non-core areas with brand extensions - CKB Solutions
![LEGO delivers record first half (H1) of 2022 results with over US$3.4bn in revenue - Jay's Brick Blog LEGO delivers record first half (H1) of 2022 results with over US$3.4bn in revenue - Jay's Brick Blog](https://jaysbrickblog.com/wp-content/uploads/2022/09/LEGO-Revenue-and-Profit-H1-2022-Update-1400x861.jpg)